Truly "Bigger Than Jesus"

No discussion of popular music in the 1960s (or the 20th Century, for that matter) could be complete without mention of The Beatles, and this week marks the 45th anniversary of what could arguably be considered the very height of Beatlemania.

On Billboard's Hot 100 singles chart for the week ending April 4, 1964, the Fab Four achieved a level of dominance never seen before or since as they staked claim to the Top 5 positions on said chart, while placing an incredible seven other songs ("I Saw Her Standing There," "You Can't Do That," "All My Loving," "Roll Over Beethoven," "From Me To You," "Do You Want To Know A Secret," and "Thank You Girl") at various slots down the list.

Below is a look at that week's Top 10 as it was published:

As you might have noticed, the Beatles singles listed above originated from multiple distributors, not just Capitol Records (the label they had signed to just before the hysteria had started, and their U.S. home ever since). Facing a stone wall of skepticism or outright hostility from the U.S. record industry, band manager Brian Epstein had scattered several Beatles singles among a handful of smaller independent labels over the second half of 1963 in persistent efforts to get a foothold in the U.S. market with no success at all. Then, as now, if you had an insufficient promotional budget to spend fostering radio airplay, your releases simply would not get on the air, and the labels that chose to work with Epstein had little or no national promotion budget to speak of.

Epstein's efforts at the time may have been viewed as a failure, yet they paid off wildly when the band became a known entity in America seemingly overnight. Thus, when "I Want To Hold Your Hand" went supernova in January of 1964 (with five million sold, it ultimately became the best-selling song of the decade), there was plenty of older Beatles product available to record stores who found themselves swamped by overwhelming demand for anything Beatles-related. Such was this demand that even cash-in novelty records recorded in the days and weeks following the band's Ed Sullivan Show appearance began to show up in the record charts as well in the form of "We Love You Beatles" by The Carefrees, "A Letter To The Beatles" by The Four Preps, "My Boyfriend Got A Beatle Haircut" by Donna Lynn and "The Boy With The Beatle Hair" by The Swans.

While managing to nail down the Top 5 slots on the Hot 100 is an impressive enough feat, one has to look beyond this amazing one-week snapshot to see just how stupendous the Beatles were in the first half of 1964. While they released their most epochal works down the line a ways, they would never again completely dominate culture like they did that spring. For starters, that mind-boggling roll call of twelve singles listed simultaneously on the Hot 100 would actually increase to an unbelievable fourteen entries on the April 11 chart as "There's A Place" and "Love Me Do" entered the fray alongside their dozen predecessors.

The April 4 chart may have been the only time the Beatles would control the entire Top 5, but their domination of the Billboard singles chart extends for months either way: on April 4, the band had now owned the entire top 4 for two straight weeks and the entire top 3 for four straight weeks (since March 14). If that wasn't enough of a stranglehold for you, consider next that the Fabs had also reserved the top 2 positions on the Hot 100 from February 22 to April 25 (1o weeks) and held down the number 1 spot with one song or another from February 1 though May 2 (14 weeks).

Oh, it gets better: The Beatles kept at least one song in Billboard's Top 10 from to January 25 to June 20 of that year (22 weeks solid), and managed to keep at least one hit in the national Top 40 for 39 consecutive weeks -- from January 25 (the week "I Want To Hold Your Hand" rocketed from #45 clear up to #3) all the way through to October 17 (the week "Matchbox" tumbled from #17 to #52, opening a nearly two-month period when no Beatles songs impacted the U.S. Top 40 ).

Lastly, and perhaps most incredibly of all, by the end of 1964, the Fab Four would amass 15 million-selling records in the U.S. (over 9 singles and 6 albums), and the total sales of these releases combined amounted to over 25 million records sold ... by one band in one year.